Apple Inc (NASDAQ:AAPL) has finally purchased office space in the busiest and most important software city in the US – San Francisco. Nearly every new technology company opens offices in this city and even old-timers like Google Inc (NASDAQ:GOOGL) have a foot in this epicenter of software development. For a long time now, Apple has desisted from opening a workspace in the city, and has time and again insisted that workers work from the suburban Cupertino office, also its headquarters. The rationale to work here, according to Steve Jobs and present CEO Steve Wozniak, the idea was to centralize the campus to “within walking distance of everyone.”
However, with the opening of the South of Market office, located 46-miles away from Cupertino is a marked softening of Apple Inc’s (NASDAQ:AAPL) centralized-work policy. More importantly, the real estate shift is indicative of the company’s willingness to accommodate its workers, say former employees.
Attracting Talent with City-based offices
Recruiters believe there is more than willingness behind Apple opening a facility in the city. Fresh employees are keen to work and live cities, since they offer better public transport options as well as vibrant nightlife. Apple Inc’s move only accentuates the growing demand for talent within the software industry.
New wave of employers too set higher benchmarks in terms of facilities and perks. Uber and Airbnb have the game-changers here, intensifying the competition for new talent and experienced workers. Their unbelievable valuation attracts applicants, besides the range of facilities.
Apple Inc (NASDAQ:AAPL) has only lately begun to offer a shuttle service from the city to its Cupertino offices. While there was excitement when it first came into play, the novelty of it now appears to have faded. Most companies offer free lunches among a host of other feel-good facilities.
Recruiters believe that thus far, Apple Inc believed in itself as a privileged employer, with no dearth to attract best talent. However, all this has now changed, believe recruiters.
MacInnis, a former Apple Inc (NASDAQ:AAPL) employee who now has his own enterprise technology company called Inkling, says, Apple will now “have to compete.” Lately the size of the company has grown enormously. It is now overcrowded in Cupertino, with nearly 70% occupancy.